I wrote a guide about digital transformation, explaining how it goes beyond simply adopting technologies, the reader had to understand its pillars and the relevancy of having a specialized team. The instructions received were to write: A. Facebook: 1-80 characters a. Organic post. b. Paid post. B. Twitter organic and promoted tweet: 71-100 characters C….
Category: Technology
Copywriting #1: Automotive eBooks promotion
This is a series of posts I’ve written for an automotive consulting company. In order to promote 5 eBooks, I first defined their purpose, linked them to their Landing Pages, and created copywriting for the carousel. LinkedIn post 1/5 Post title: Traffic Safety Ebook – Tips to Become an Exemplary Driver Post description: It’s not…
Copywriting #2: Script for Short Video
My client’s name was replaced with *brand*, and the script followed the brand’s guidelines, which included personality, persona, tone of voice, etc. I received instructions to create up to 24 short sentences and follow other instructions specific to the brand’s personality (guidelines, persona, tone of voice, etc.) The main objective of these scripts is to…
Case Study: Employment Application With Forms!
Keywords: employment application.
Example of a case study written for a form builder to promote their solution for HR managers or hirers in general.