My client’s name was replaced with *brand*, and the script followed the brand’s guidelines, which included personality, persona, tone of voice, etc.
I received instructions to create up to 24 short sentences and follow other instructions specific to the brand’s personality (guidelines, persona, tone of voice, etc.)
The main objective of these scripts is to promote new methodologies developed by my client. As part of other businesses’ digital transformation processes, these methodologies can be applied to Salesforce CRM.
Script 1: Liveflow Methodology promotion
Enterprises that want to achieve maximum modernization of their business must look beyond the simple implementation of technologies.
Successful digital transformation requires the adoption of modern approaches and joint management with a specialized partner.
The Liveflow Methodology is an ideal modern approach to achieving this goal.
It was developed by *brand* to improve project and solution delivery.
It is a framework that improves the flow of projects between *brand* and their partners.
This methodology is hybrid and combines the best practices of:
- Agile;
- Kanban;
- Scrum;
- Waterfall.
In practice, projects are divided into the following cycles:
- Sprint planning.
- Daily meetings;
- Sprint review;
- Sprint retrospective.
There is increased visibility, collaboration, and control over agile projects and teams.
Right at the beginning of the project, you can visualize the solution that will be delivered at the end!
By identifying improvements to the solution, reviewing its architecture, and improving it, you can make it better in the future.
Also, the customer knows exactly the final cost and delivery time of the solution.
It will be possible for the brand team to deliver solutions that meet the expectations of its customers.
We will customize the final delivery according to the business’s needs.
Due to the expertise *brand*’s national and international recognition, this is possible.
Our brand team at Salesforce is composed of UX consultants and certified APP builders.
They create high-fidelity, modern, personalized interfaces and simulate the user experience in the Lightning Experience Design System Salesforce — LEDS.
LEDS technology allows the user interface to be changed more quickly and easily.
This means that Liveflow was created thanks to the knowledge and experience of *brand*.
For companies that want security, guarantee, agility and visibility…
The Liveflow Methodology and the support of *brand* is crucial for a truly digital transformation.
Script 2: New *brand* design thinking promotion
Simply defining the objectives of a company’s projects will not guarantee success.
Having a differentiated strategy that also emphasizes the value of processes is essential.
*brand* design thinking was developed especially to satisfy this need.
This is a design thinking modality to explore contexts of service journeys.
Design thinking is a creative process that encourages innovation and the search for knowledge.
It involves discovering and defining the ideas that will be applied.
Its purpose is to gather different perspectives and generate insights to solve problems.
Generally the stages that usually make up design thinking are:
- Immersion: mapping threats, opportunities, strengths and weaknesses;
- Ideation: brainstorming of ideas relevant to the project;
- Prototyping: creation of prototypes, beta and test versions;
- Development: product enhancement to ensure launch success.
The brand-new *brand* thinking model is an improvement on the traditional model.
It is intended to ensure that the right choices are made — get the right things and placing the customer at the center of the service journey.
*brand* seeks a broad understanding of the objectives and impacts on the dimensions of a challenge.
Such an approach allows a complete performance on the business, including:
- Business;
- Brand;
- Client;
- Journey;
- Process;
- Experience.
Through surveys, interviews and workshops, *brand* seeks best practices for:
Ensure that business goals are aligned consistently and challenges are resolved.
As a result, customers will be more satisfied and the brand will be able to create more impactful experiences for them.
*brand* design thinking fits perfectly into your consulting services framework.
With this design, it is possible to extract the full potential of the company’s digital transformation.
Script 3: How to make *brand* blueprint tangible
Visualizing the scope of a prototype is essential to ensure that it is achieved.
For this, it is necessary to visualize the necessary points and their impacts with simplicity.
That’s why *brand* blueprint was created, a methodology that clearly translates the business challenge.
Blueprinting provides a conceptual, logical and physical view of a prototype.
Applying this practice in the long term facilitates discussion of strategy implementation.
The *brand* team designs the technology governance and challenge solution.
Here you can use Customer 360 Salesforce, a cloud solution that unifies the customer experience.
It acts as a data exchange hub and easily connects different resources such as:
- service cloud;
- marketing cloud;
- commerce cloud;
- external apps.
The *brand* blueprint shows ten artifacts that make the functional and technical context tangible.
It anticipates risk and the need for change management associated with prototypes or governance.
All this is done in a simple, intuitive, visual and comprehensive way.
Managers and those involved in the project will know exactly what needs to be changed.
The changes will allow alignment of priorities and guarantee customer experience.
Such functionality prevents future problems and maximizes the chances of project success.
The *brand* Blueprint has already been scaled in successful projects such as:
- Volkswagen do Brasil;
- Honda Financial Services;
- and other leading companies.
As part of the brand’s service structure, this procedure was created.
The methodology aligns with design thinking, agile and ongoing processes.
Also, brand processes are constantly being improved.
Thanks to the *brand* blueprint, you can ensure an efficient, clear and complete working flow and processes.
Script 4: Promote digital transformation
Everyone knows that digital transformation is necessary for success in today’s competitive market.
But those who manage need to think about the future before investing.
That is, what will happen after the application is deployed.
To ensure success in the market in the long term, it is essential to structure:
A safe, productive process that allows continuous growth.
*brand* created a set of solutions to satisfy this need.
It is the ongoing *brand*, a specialized support service for Salesforce®.
Also known as Application Management Services (AMS)
One of the main purposes is to ensure user adoption, as well as:
Manage, maintain, and constantly evolve Salesforce® applications.
By doing so, you can manage change safely and adopt a center of excellence in technology governance.
All this will ensure several benefits for the organization, such as:
- The maximization of the performance and results of the applications;
- Increased system reliability, minimizing the error rate;
- The most effective return on investment on the Salesforce® platform;
- Development, innovation, optimization and creation of new benefits.
These advantages are still achieved with minimal downtime and enhanced scalability, which is the expansion of activities at lower costs.
The importance of continuous improvement cannot be overstated for companies in any sector, especially enterprises.
In these organizations, investment is much higher and competition is fiercer.
But the returns and advantages provided by ongoing are even greater.
After checking out these script for short videos, check out the rest of my copywriting samples!